Social media has become increasingly important in the arsenal of marketing tools for businesses of all sizes. Social media marketing requires the creation of assets, as well as design and publishing on platforms such as Facebook, Twitter, LinkedIn, Pinterest, FourSquare and others.
Affinity Express builds the assets from simple graphics to animations and social network pages. We also offer reputation measurement. This allows multi-media publishers and other companies serving SMBs to go beyond display advertising to help their customers develop a strong online presence.
- Facebook pages
- Facebook welcome tab design and cover photo
- Facebook ads
- Twitter backgrounds
- LinkedIn pages
- Foursquare listings
- Search engine optimization
- Reputation management
- Integration with other marketing (e.g., ads, websites, directory listing, emails)
An Affinity Express survey of SMBs in 2011 revealed the biggest challenge that SMBs face with online and social media marketing is the high cost of external resources (28%), followed closely by insufficient expertise (25%) and lack of measurable ROI (25%). Lack of in-house resources is the most significant issue for 20% of respondents.
Read our blog posts on social media marketing, including tips on building your brand, a look at the most influential retailers on Twitter, the potential of social media marketing for small businesses, how we designed our Facebook welcome tab and tips on repurposing content for social media.