February 28, 2000, Affinity Express was incorporated with our headquarters in the U.S. and a production facility in Pune, India. Since day one, we have been 100% dedicated to advertising and marketing production solutions.
The first service we offered was vector artwork, which involves recreating digital art files in a format that allows them to be sized without loss of clarity.
Because we most often worked with logos in providing this service, it made sense to grow into another application for logos. We began providing design for promotional documents such as brochures and flyers, as well as business documents like letterhead, envelopes and forms.
The next stage of our evolution was to move into newspaper advertising, both print and online. We pioneered the offshoring of this function and developed a unique technology solution to enable clients to easily upload orders, files and instructions.
We also moved into print and online ad production for marketing services companies.
At the end of 2006, LiveIt Global Solutions, the holding company for Ayala Corporation’s investments in the Business Process Outsourcing (BPO) sector, acquired 99.55% of Delaware-incorporated Affinity Express.
We established a second production facility in Manila, Philippines.
Ken Swanson became the chief executive officer of Affinity Express.
Building on our success with multimedia publishers, we started providing print and online ad production for major retailers.
Affinity Express was named to the Global Services 100—companies that define outsourcing—and we are the only organization featured that is 100% dedicated to advertising and marketing production.
For the second consecutive year, Affinity Express was named to the Global Services 100—companies that define leadership in global outsourcing.
Between our two production facilities and U.S. team, we have a total of 1,000 employees, redundant data systems and processes, and the capability to provide offshore, onshore and onsite production of mission-critical digital files.