Our History

2000

February 28, 2000, Affinity Express was incorporated with our headquarters in the U.S. and a production facility in Pune, India. Since day one, we have been 100% dedicated to advertising and marketing production solutions.

The first service we offered was embroidery digitizing, which is creating the software files that provide commands to drive embroidery machines sewing logos and designs on shirts, bags, caps and other products.

We quickly expanded into providing vector artwork, which involves recreating digital art files in a format that allows them to be sized without loss of clarity.

2004

Because we most often worked with logos in providing these services, it made sense to grow into another application for logos. We began providing design for promotional documents such as brochures and flyers, as well as business documents like letterhead, envelopes and forms.

2006

The next stage of our evolution was to move into newspaper advertising, both print and online. We pioneered the offshoring of this function and developed a unique technology solution to enable clients to easily upload orders, files and instructions.

We also moved into print and online ad production for marketing services companies.

At the end of 2006, LiveIt Global Solutions, the holding company for Ayala Corporation’s investments in the Business Process Outsourcing (BPO) sector, acquired 99.55% of Delaware-incorporated Affinity Express.

2007

We established a second production facility in Manila, Philippines.

2008

Ken Swanson became the chief executive officer of Affinity Express.

2009

Building on our success with newspapers, we started providing print and online ad production for major retailers and yellow pages publishers.

Having built our expertise in advertising, we next set our sights on becoming comprehensive resources for ad agencies and corporations, offering a range of production services and campaign work for their advertising and marketing needs.

2010
Affinity Express was named to the Global Services 100—companies that define outsourcing—and we are the only organization featured that is 100% dedicated to advertising and marketing production.

2011
Between our two production facilities and U.S. team, we have a total of 900 employees, redundant systems and processes and the capability to provide offshore, onshore and onsite production of mission-critical digital files.