Affinity Express has made a substantial investment in people, processes and technology to serve the newspaper market with the industry’s leading advertising production solutions. The combination of our decades of experience, high capacity of design talent and state-of-the-art technology enables media companies to transform their businesses. Today, we have strategic, multi-year relationships with clients to produce thousands of ads per week for more than 140 publications.
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Print ad production
Spec ads
Static internet ads
Flash ads
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| Why Affinity Express |
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Industry Experience |
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Affinity Express was the first company to provide newspaper ad production services to the U.S. from India and no other provider has been tested as much as Affinity Express under strict daily deadlines with large volumes of ads. |
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Peace of Mind |
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With two locations (India and Philippines) operating on the same technology platform, we can not only balance workload to meet deadlines, we also offer a robust disaster recovery plan and back up all client data. |
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Technology Expertise |
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We utilize industry-leading, third-party software modules as the infrastructure for our workflow. |
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Customer Service |
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We deliver majority of projects in 24 hours, dedicate project managers to transitions and support new clients easily with our base of hundreds of designers (compared to smaller offshore and domestic companies). |
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Financial Investment |
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Affinity Express is committed to growth in the media segment for advertising services and continues to enhance our operations, technology and human resources programs to meet the evolving needs of the industry. |
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Process Expertise |
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Regardless of ad type, Affinity Express has documented workflows and process maps to enable us to transition production and meet client expectations for quality and turn times. |
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Global Capabilities |
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Our business model enables cost savings through offshore production and smooth implementations with onsite and onshore support. |
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Satisfied Clients |
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Affinity Express has successfully implemented ad production solutions for dozens of daily and weekly publications. Our current quality index is over 98% and our service level agreement compliance is 99% |
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Cost-Effective Implementation |
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Our comprehensive approach to evaluating U.S. ad production operations and transitioning them to offshore production has been proven to result in savings of 40% or more over clients’ internal costs. |
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| Services |
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Print ad production
Affinity Express offers design of ROP ads, special sections and coupons, and applies the highest standards of creative quality to satisfy your advertisers and help you to win new clients.
For more ad samples, please visit our Sample gallery.
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Spec ads We can create spec ads upon request or build entire libraries that your sales force can access to generate new business.
For more ad samples, please visit our Sample gallery.
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Static internet ads Sell new advertisers and offer cross-media campaigns to clients by relying on the large staff of professional Affinity Express designers.
For more ad samples, please visit our Sample gallery.
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Flash ads Add extra impact for clients and revenue to the bottom line through animated Flash ads that attract attention and sell.
For more ad samples, please visit our Sample gallery.
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| Technology |
Affinity Express offers a hosted, service bureau technology platform, which is used for ad tracking and workflow. Our system is built on Mediaspectrum’s AdWatch to enable all ad files, components and information to be easily viewed online via browsers, since the system is a web services, java-based architecture.
More info
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| Evaluation Process |
Affinity Express has a rigorous process that allows us to manage our clients from initial engagement through ongoing operation and production. Known as Affinity Express R.O.A.D.M.A.P., this comprehensive, documented approach covers all the complex details of newspaper ad production and ensures smooth transitions from internal to outsourced operations.
More info
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