When savvy consumers are in the market for products and services, they go online because there's a wealth of information and advice at their fingertips. For all brands, and especially retailers, the important question is where do the visitors look and what do they buy?
Consumers typically research automotive, baby products, beauty, cookware, electronics, fashion, kitchen, music, personal finance, restaurants, tools/do-it-yourself products and travel but different social media channels are more influential in certain categories.
Here's a look at several channels. We've included details on the demographics of average users, products and services that tend to be successful and well-known brands that have made the most of these platforms.
Which social media channels have worked best for your company and how have you leveraged the specific features of it to drive new business and customer loyalty? Are there emerging or niche social media that have worked better for you than the ones we've covered?