With 2012 coming to a close, many of us look for ways to thanks our clients. It is an opportunity to stand out with special offers, interesting designs and strong messaging. As usual, our team also got quite a few design projects with a New Year's Eve theme and we completed them fast and got positive reviews. Here are a few of our favorites from this season.
There is no doubt this is a New Year's ad. The font is festive and it is complemented by fireworks, the single most used graphic element for this holiday. The result is an ad that gets viewers thinking about their plans for the big night!
An ad for a New Year Eve's party from the Ramada Palms is designed to make the party look exciting and fun with playful fonts. Champagne glasses are another traditional New Year's graphic and the ad carries over the color of the champagne to the year, prices and the special offer.
Another ad by Kim Roberts & Allen Title Company also incorporates fireworks in a simple design. It uses yet another festive font that you might see on a party invitation. The content of the ad stresses safety, which is a smart strategy for a company in the business of reassuring clients by providing title insurance and closing services for real estate transactions. This New Year ad by Peerless Products is beautiful and also ties in well to the company's business: windows. This simple black and white design gets the point across that you can trust Peerless Products to keep you warm and safe in the winter but there is no sales language or any products listed. The magical letters appearing in the sky make it look like a page from an old storybook. If you are working on an ad to tie in with the New Year's holiday, you can't go wrong by choosing a creative, script font, incorporating fireworks or champagne and using a black, white and gold color scheme. And be sure to keep it simple and uncluttered. This is a time of celebration and looking ahead to what we hope is a bright future.
Have you seen any great New Year's ads yet? Do you remember any from previous years that resonated with you? What other graphics have you incorporated in your holiday ads?
Affinity Express wishes you all the best in 2013 and beyond!